Rob Sims brings new meaning to the popular slogan, "More Than An Athlete." Following a nine-year pro football career and a successful stint in the real estate field, Sims reunited with his teammate, Calvin Johnson, to launch Primitiv, a forward-thinking company committed to the advancement of cannabis as a form of elevated wellness. In this week's episode, Sims reflects on his transition into the cannabis field, explains how he launched a business with his former teammate and looks forward to the future of cannabis in the midwest. Additionally, Sims discusses his company's social responsibility efforts and offers insight into Primitiv's plans for the future.